Global broadcast switchers market was worth USD 1.28 billion in 2013 and is expected to reach USD 2.03 billion by 2020, growing at a CAGR of 6.7% from 2014 to 2020. North America was the largest market for broadcast switchers in 2013. Growth in this region is expected to be driven by the replacement of deployed switchers over the forecast period. In addition, the increasing number of HD channels is expected to drive the market in near future.
The broadcast switchers market is driven by various factors including transition from analog to digital broadcasting, increasing adoption of HD (High Definition) worldwide, rising number of digital channels and increasing focus on production automation. Enforcement of government regulations regarding digitalization is also expected to drive the market. However, lack of standardization in content distribution and high initial price of broadcasting equipment are some of the factors inhibiting the growth of this market.
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Among different types of broadcast switchers, routing switcher segment was the largest and accounted for 47.5% of the market share in 2013. However, production switcher segment is expected to witness strong growth during the forecast period. By type of ports, switchers market is dominated by coaxial ports with around 78% of the global market share in 2013. However, switchers with compressed IP are expected to show highest growth during the forecast period.
In terms of types of video resolution, HD was the largest segment that accounted for around 75% of the global broadcast switchers market share in 2013. With digitalization and increase in adoption of HD, the demand for SD is expected to decline over the forecast period. However, with growing demand of 3D and 4K, the market for broadcast switchers is expected to witness significant growth in coming years.
In terms of application segments, studio production held the largest market share in 2013 accounting for around 25% share of the global market. It is expected to maintain its leading position throughout the forecast period owing to the increasing awareness in emerging regions including Asia Pacific and RoW. Sports broadcasting is the second largest segment and is expected to witness fastest growth during forecast period.
Geographically, North America was the largest market for broadcast switchers in 2013 that accounted for 40.5% share of the global broadcast switchers market owing to the increase in adoption of low end routing switchers that are deployed in production trucks, generating less heat, low noise and less power consumption. In addition, the growth is driven by increase in the usage of production switchers across non-broadcast segments such as places of worship, corporate conferences and educational institutes.
Broadcast switchers market, based on the price of switchers, is segmented into high end broadcast switchers, mid end broadcast switchers and low end broadcast switchers. The market is dominated by few players in each of these segments. Most of the switcher manufacturers are competing among each other by developing state of the art technology products to gain competitive advantage. The factors determining different categories of switchers such as high end, mid end and low end include formats, size and configuration of the switchers. The global high end broadcast switchers market is dominated by players such as Sony Electronics Inc., Snell Ltd., Grass Valley USA LLC, Panasonic Corporation among others. Broadcast Pix, Ross Video among others lead the mid end switchers segment and Blackmagic Design, For A Company, Evertz Corporation, and New Tek Inc. dominate the low end switchers segment.
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The global broadcast switchers market is segmented as follows:
Broadcast Switchers Market by Type
- Production switchers
- High end production switcher
- Mid end production switcher
- Low end production switcher
- Routing switchers
- High end production switcher
- Mid end production switcher
- Low end production switcher
- Master control switchers
- High end production switcher
- Mid end production switcher
- Low end production switcher
Broadcast Switchers Market by Application
- Sports broadcasting
- Studio production
- Production trucks
- News production
- Post-production
- Others (Corporate conferences, Places of worship, educational institutes and Playouts)
Broadcast Switchers Market by Type of Ports
- Coaxial
- Uncompressed IP
- Compressed IP
- Others
Broadcast Switchers Market by Video Resolution
- 1080i
- 1080p
- 4K
- SD
In addition, the report provides cross sectional analysis of the broadcast switchers market with respect to the following geographical segments:
- North America
- Europe
- Asia-Pacific
- Rest of the World
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